Adidas – Zero to Hero

This is a student project made for Budweiser, the American beer brand.
It’s an advertising campaign focused on social good that makes a real and positive difference to the world.
Girls stop playing sport between the ages of 14-17. The biggest barrier is the lack of money.
The goal of the campaign is to change the lives of young female athletes and build them a future in their city’s pitches, fields and courts of play.
A new way of sponsoring young girls that transforms Adidas website into an online investment platform in whichever young boxer can subscribe and get the supports she needs.

Miami Ad School Europe