This is a student project made for Budweiser, the American beer brand.
It’s an advertising campaign focused on social good that makes a real and positive difference to the world.
Girls stop playing sport between the ages of 14-17. The biggest barrier is the lack of money.
The goal of the campaign is to change the lives of young female athletes and build them a future in their city’s pitches, fields and courts of play.
A new way of sponsoring young girls that transforms Adidas website into an online investment platform in whichever young boxer can subscribe and get the supports she needs.