Budweiser – Is this cheers on you?

This is a student project made for Budweiser, the American beer brand.
It’s an advertising campaign focused on social good that makes a real and positive difference to the world.
In the world, 97 million of people need a bone marrow transplant to treat diseases such as leukemia, lymphoma, sickle cell anemia and many others.
Bone marrow donations are unfortunately not as common as they could be. People tend to think that it’s a painful procedure, when in reality all that’s needed is a bit of DNA.
We found a way collect these DNA samples and save thousands of lives by just simply drinking beer.
We introduce „“Is this cheers on you?““, a campaign to facilitate donation, using only a Budweiser beer can. Creating new packaging with a resealable top and all you need inside to become a donor.

Miami Ad School Europe

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Hinweis: Die Projektbeschreibungen sind Originaltexte der Studenten und wurden wie eingereicht belassen.