Insight
Although players, coaches and diehard fans are all very passionate during a soccer match –the most emotional is the coach.
Idea
Spectators can bet on the coaches’ pulse throughout the game.
Execution
Both teams are sponsored by bwin. The respective teams’ coaches are equipped with FitbitTM trackers which monitor their pulses throughout the game. The results are displayed live, allowing spectators to bet on different aspects, such as highest and lowest pulse during the game.