Durex – d-spots

2019-06-10T23:25:49+00:00 Categories: B2C, Care, Health, Lifestyle|Tags: , , , |

The youth today loves to travel. They are always ready to pack their bags and head out. The only thing that they never pack is a condom.

Durex wants these wanderers to carry a condom with them on all their adventures. So, we turned Durex condoms into little pocket-passwords for free Wi-Fi hotspots, or as we call them, d-spots.

d-spots are placed at locations most frequented by youngsters. Youngsters can simply scan a Durex condom to connect to a d-spot, thanks to object recognition technology.

Miami Ad School Europe

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Hinweis: Die Projektbeschreibungen sind Originaltexte der Studenten und wurden wie eingereicht belassen.