Sanitary pads are wrapped in newspapers in India to prevent them from being seen. Owing to this, young girls grow up believing that periods are inauspicious, something that needs to be hidden. With Gift For Her, McKinsey Design will take a step towards helping these girls build a positive perception with periods from a young age. They will do so by replacing the newspapers at medical stores with gift wrapping paper.
A wrapped gift always gets kids excited about what’s inside. Not being ashamed of it from an early age will help them shape a future where pads don’t need to be wrapped at all.
Miami Ad School Europe
Hinweis: Die Projektbeschreibungen sind Originaltexte der Studenten und wurden wie eingereicht belassen.