“We were hooked on LEGOs as we were kids. We imagined things. We built things. We broke things. We built things again. We laughed. And we had so much fun. But as we grew up, we grew apart. And at one point, we stopped mentioning the word “LEGO” in our daily conversations.”
So, to rebuild this lost relationship, LEGO will reach teenagers at one of the biggest turning points in their life: starting college and moving into a dorm. LEGO Move-in – where teenagers (again) get to build pieces of furniture for their new dorm rooms, using entirely LEGO bricks.
With LEGO Move-in, pieces of furniture built with childhood materials will kickstart a new phase of adulthood in teens’ life.
“Because LEGO was there for you, and LEGO will be there for you again.”
Social Media Erlaubnis: ja / yes
Social Media Beschreibung: “We were hooked on LEGOs as we were kids. But as we grew up, we grew apart. And at one point, we stopped mentioning the word “LEGO” in our daily conversations.” So, to rebuild this lost relationship, LEGO will reach out to teenagers at one of the biggest turning points in their life: starting college, and invite them to build pieces of furniture for their new dorm rooms, using entirely LEGO bricks.
LEGO Move-in – pieces of furniture built with childhood materials to kickstart a new phase of adulthood in teens’ life.
