Brief: Show to tourist deciders how useful AR can be to improve tourism on their cities.
Insight: On one hand, tourists get a lot of recommendations of places to go. On the other hand, they are not sure if they are going to like them.
Idea: Niantic Portals
Offer a AR app to tourist directors: a tool to help tourists on their decisions about the places to visit by taking them there, before they go.
Niantic is a company that develops app with AR experiences, and with them we will create portals around cities that can be activated on AR, and people can have a 360º view of the place they chose. A perfect app to be implemented on cities by tourist deciders.
Miami Ad School Europe
Hinweis: Die Projektbeschreibungen sind Originaltexte der Studenten und wurden wie eingereicht belassen.