PairUp-Walk in my shoes
Client: Adidas
PairUp-Walk in my shoes
is a project made to encourage people embrace diversity and cultural differences like never
before.
IDEA:
Sneaker is the Canvas
Sneakers have been used as a fashion statement for decades. Now it’s a bout time to make a
much needed statement .
SOLUTION:
The world’s first sneakers line dedicated to every country. Each model’s design adapting &
representing certain culture,BUT not even a matched pair, since every country is only available
as left or right !
Miami Ad School Europe
Kennwort: friends
