When googling a topic, nobody goes further than the first page. We settle for what we can easily and conveniently find.
But what is on the surface is not always the truth. Because the truth is hard-earned. Because the truth lies underneath.
So, to involve our readers in the rough pursuit of the truth that The New York Times has always been rooted for, we place all The New York Times articles at the bottom of the Google Search results, getting them to keep scrolling down deeper and deeper, experiencing the thrill of pursuit, stepping out of their bubbles and reading through various perspectives on their way to the ultimate truth.
Keep searching. Get to the bottom of it. That’s where the truth is.
