A specially brewed IPA by Budweiser containing nano-swimmers – microscopic proteins programmed to detect high-risk levels of the cancerous PCA3-gene found in men’s prostate. The beer is part of a larger campaign which aims to get more men tested for prostate cancer.
Miami Ad School – Berlin
Hinweis: Die Projektbeschreibungen sind Originaltexte der Studenten und wurden wie eingereicht belassen.